In the book ‘The Instant Millionaire’ by Mark Fisher, the old millionaire asks the boy who has sought his advice about becoming a millionaire, “Why aren’t you rich already?” This is an important question to ask yourself. How you answer this question will reveal a lot about yourself. Your answers will expose your self-limiting beliefs, your doubts, your fears, your excuses, your rationalisations and your justifications. In the same way, you could ask yourself the question, “Why haven’t I written my book yet?” You might have been talking about it for a long time. You might have many ideas to share. You might have even started writing the first chapter, but the reality is that you just have not finished writing your book. As the saying goes “The road to hell is paved with good intentions.” We all want to write that book we have been talking about, but there seem to be so many distractions.
Your reasons for not getting around to starting, or completing your book, are probably very legitimate, such as: “I have a busy job” or “I am focusing on building up my new business”, or “I have a family that needs my attention.” Did you know that up until around 1940, the word ‘priority’ only existed in singular form? In other words, there was no talk about priorities. Nowadays we try to do too much and attempt to juggle our ‘priorities’. Of course, something has to give, and rather than specialising; we become a “Jack of all trades, master of none”. Whatever your reasons or excuses for not writing your book yet, there is hope for you. We understand that it is impossible to focus on so many different things at the same time.
The solution, of course, is to focus on your primary skill and expertise and that which provides you with your main source of income. If you are a coach or consultant, do not get sidetracked by activities that are not your core competency or source of revenue. Even if you can write a book, the question is: “Should you?”. Did you know it can take anything from 1,000-2,000 hours to write, edit, proofread and publish your own book? That is between 6-12 months of work and lost income! If you are a coach, who charges £50/hour, this means £50,000-100,000 in lost income. If you are a consultant who charges his or her clients £200/hour, we are talking about £200,000 to £400,000 in lost income. Also, if you do all the work yourself, you are not able to claim this time and reduce this lost income from your turnover. If you do outsource the publication of your book, you can write off the costs of having someone else write and publish the book for you, as a tax-deductible marketing cost.
Whether you have already written your book, or you want someone to take care of the whole process, including ghostwriting your book, in your own words, we are here to help you. We would love to hear from you! As a young, dynamic, hybrid publishing company, we want to make sure we serve our customers’ needs. Are there any particular things you need help with in publishing your book? Get in touch with us, and we can discuss how we can best serve your needs and grow your business.